Artificial Intelligence for Sports

Your sports school deserves asmart assistant.

An AI agent that knows your club, chats with families on WhatsApp, manages badges, analyzes metrics and works while you coach.

24/7

Availability

13,000+

Students managed

50+

Active clubs

<2min

Response time

The problem

Running a sports club shouldn't consume your life.

Coaches and directors spend more hours on admin than on what truly matters: training and teaching.

Without an AI agent

  • Hours answering WhatsApp messages from parents and students
  • Manual tracking of progress, attendance and payments
  • Zero visibility on retention or growth metrics
  • Ad-hoc marketing: an Instagram post when there's time
  • Information scattered across notebooks, Excel and WhatsApp groups

With Badgie AI Agent

  • Smart, automatic WhatsApp replies, 24/7
  • Digital badges that motivate students and generate virality
  • Real-time dashboard: retention, activity, growth metrics
  • Social media content generated automatically
  • Everything centralized: students, communication, achievements, finances

It's that easy

Talk to your club on WhatsApp. Literally.

No new apps, no training, no complications. Your AI agent responds like another team member — but one that never sleeps, never forgets and knows everything.

9:41
B

Badgie AI Agent

online

🔒 Messages are end-to-end encrypted

How many badges has Lucía earned this month?

10:32
Type a message

Instant setup

Connect your WhatsApp Business in 2 minutes. No downloads, no complicated settings. Scan a QR and your agent is ready.

Talks like a person

No commands or menus. You speak in natural language, like you would with a teammate. Ask whatever you want, however you want.

Knows everything about your club

Knows every student by name, their badges, progress, attendance. Has full access to your club software and acts accordingly.

Features that feel like magic

Generates social content, detects at-risk students, sends weekly reports, responds to parents, manages badges… and learns your style every day.

Capabilities

Everything you need. Nothing you don't.

Every feature is designed to solve real sports school problems, not to impress in a pitch deck.

Smart WhatsApp

Your agent talks to families, answers questions, sends badge notifications and coordinates with coaches. All through the channel they already use: WhatsApp. No new apps, no friction.

Digital Badges

A recognition system that motivates students and generates word-of-mouth. Every badge is shared, viewed and its impact measured automatically.

Advanced Analytics

Retention metrics, per-student activity, badge virality, coach performance. Data that didn't exist before, now in a dashboard.

Automatic Content & Marketing

Generate social media posts with real photos from your club, keep your blog updated and create acquisition campaigns. Your brand always active, effortlessly.

Student Management (CRM)

Complete database of students, families, payment history and communications. Detects churn risk before it happens.

Calendar & Classes

Schedule management, classes, events and competitions. Coaches log attendance and the system generates insights automatically.

Artificial Intelligence for Sports

AI that understands sports.

Trained on the real needs of over 50 sports clubs across Spain.

How it works

From setup to impact in 48 hours.

You don't need to be a tech expert. We configure everything.

01
Step 01

Connection

We connect your WhatsApp Business, import students and set up your badge collections.

02
Step 02

Learning

The agent learns your sport, levels, terminology and communication style. It adapts to your club, not the other way around.

03
Step 03

Automation

Activate automatic flows: new student welcome, progress tracking, coach alerts, weekly reports.

04
Step 04

Growth

Analyzes trends, detects at-risk students, proposes retention actions and generates content to attract new ones.

Use cases

Designed for the real day-to-day of a club.

These aren't theoretical features. They're solutions to problems club directors tell us about every week.

01

Student Onboarding

Automatic welcome message, student profile activation, first badge assigned and parent notification. All without the coach lifting a finger.

02

Smart Retention

Detects students who haven't attended for weeks, sends personalized messages and alerts the director before they cancel.

03

Centralized Communication

A single channel for announcements, schedule changes, events and achievements. No more getting lost in endless WhatsApp groups.

04

Automatic Reports

Every Monday, your club receives a summary: new students, badges awarded, badge clicks, virality. Without lifting a finger.

05

Sports Marketing

Instagram posts with real photos from your club, SEO-optimized blog articles, and acquisition campaigns segmented by sport.

06

Day-to-Day Operations

Schedule management, attendance tracking, coach coordination and payment monitoring. All integrated, all automatic.

What our clubs say

Real results from real clubs.

Since using Badgie, my students come more motivated. Badges are like digital medals they want to collect. And I save hours of admin every week.

A

Antonio Urdangarin

Club Karate Jade · Karate

With 18 coaches and hundreds of students, communication was chaos. Now everything goes through one place and I have full visibility of what happens in my school.

N

Nacho Álvarez

Happy Ski Sierra Nevada · Esquí

What I value most is that my students share their badges on social media. That brings us new students without spending on advertising. It's pure organic virality.

J

Javier Orán

Kizuna Karate Academy · Karate

Security & trust

Your data, under your control.

GDPR Compliance

Data stored in Europe, clear privacy policies and explicit family consent. We comply with all European data protection regulations.

End-to-End Encryption

All communication is encrypted. Minor data receives additional protection under current regulations.

Full Control

You decide what to automate and what not to. The agent acts within the limits you set. You can review, correct or disable any function at any time.

Frequently asked questions

Got questions?

Start today

Your club deserves the best technology.

Join over 50 sports clubs already using artificial intelligence to grow, retain and motivate their students.