Student Management (CRM)
Complete database of students, families, payment history and communications. Detects churn risk before it happens.
An AI agent that knows your club, chats with families on WhatsApp, manages badges, analyzes metrics and works while you coach.
24/7
Availability
13,000+
Students managed
50+
Active clubs
<2min
Response time
The problem
Coaches and directors spend more hours on admin than on what truly matters: training and teaching.
It's that easy
No new apps, no training, no complications. Your AI agent responds like another team member — but one that never sleeps, never forgets and knows everything.
Badgie AI Agent
online
🔒 Messages are end-to-end encrypted
How many badges has Lucía earned this month?
Connect your WhatsApp Business in 2 minutes. No downloads, no complicated settings. Scan a QR and your agent is ready.
No commands or menus. You speak in natural language, like you would with a teammate. Ask whatever you want, however you want.
Knows every student by name, their badges, progress, attendance. Has full access to your club software and acts accordingly.
Generates social content, detects at-risk students, sends weekly reports, responds to parents, manages badges… and learns your style every day.
Capabilities
Every feature is designed to solve real sports school problems, not to impress in a pitch deck.
Your agent talks to families, answers questions, sends badge notifications and coordinates with coaches. All through the channel they already use: WhatsApp. No new apps, no friction.
A recognition system that motivates students and generates word-of-mouth. Every badge is shared, viewed and its impact measured automatically.
Retention metrics, per-student activity, badge virality, coach performance. Data that didn't exist before, now in a dashboard.
Generate social media posts with real photos from your club, keep your blog updated and create acquisition campaigns. Your brand always active, effortlessly.
Complete database of students, families, payment history and communications. Detects churn risk before it happens.
Schedule management, classes, events and competitions. Coaches log attendance and the system generates insights automatically.
Artificial Intelligence for Sports
AI that understands sports.
Trained on the real needs of over 50 sports clubs across Spain.
How it works
You don't need to be a tech expert. We configure everything.
We connect your WhatsApp Business, import students and set up your badge collections.
The agent learns your sport, levels, terminology and communication style. It adapts to your club, not the other way around.
Activate automatic flows: new student welcome, progress tracking, coach alerts, weekly reports.
Analyzes trends, detects at-risk students, proposes retention actions and generates content to attract new ones.
Use cases
These aren't theoretical features. They're solutions to problems club directors tell us about every week.
Automatic welcome message, student profile activation, first badge assigned and parent notification. All without the coach lifting a finger.
Detects students who haven't attended for weeks, sends personalized messages and alerts the director before they cancel.
A single channel for announcements, schedule changes, events and achievements. No more getting lost in endless WhatsApp groups.
Every Monday, your club receives a summary: new students, badges awarded, badge clicks, virality. Without lifting a finger.
Instagram posts with real photos from your club, SEO-optimized blog articles, and acquisition campaigns segmented by sport.
Schedule management, attendance tracking, coach coordination and payment monitoring. All integrated, all automatic.
What our clubs say
“Since using Badgie, my students come more motivated. Badges are like digital medals they want to collect. And I save hours of admin every week.”
Antonio Urdangarin
Club Karate Jade · Karate
“With 18 coaches and hundreds of students, communication was chaos. Now everything goes through one place and I have full visibility of what happens in my school.”
Nacho Álvarez
Happy Ski Sierra Nevada · Esquí
“What I value most is that my students share their badges on social media. That brings us new students without spending on advertising. It's pure organic virality.”
Javier Orán
Kizuna Karate Academy · Karate
Security & trust
Data stored in Europe, clear privacy policies and explicit family consent. We comply with all European data protection regulations.
All communication is encrypted. Minor data receives additional protection under current regulations.
You decide what to automate and what not to. The agent acts within the limits you set. You can review, correct or disable any function at any time.
Frequently asked questions