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Case study · Youth football
Sevilla FC Academyruns its youth academy with Badgie
Call-ups, live match, match reports, formation maps, stats, methodology, badges and families. All the academy's football on the club website, in the coaches' app and in the families' app.
Superclub plan- Call-ups
- Live match
- Formation maps by minute
- Paper match sheet read by AI
- PDF match report
- Player stats
- FIFA-style attributes
- Microcycle methodology
- Behaviour per session
- Federation sync
- Digital badges
- Academy sticker album
The starting point
An elite academy doesn't fit in a spreadsheet
Sevilla FC Academy develops players in season teams, in camps and in a high-performance programme with players from several countries. Every week brings dozens of training sessions, league matches, call-up lists, evaluations and messages to families.
The challenge was to bring together in one place what usually lives scattered: official competition, methodology, attendance, evaluations and communication with home. With the club's branding, and without taking pitch time away from the coach.
What the club asked for
- That the coach can do everything from their phone, pitchside.
- That management can see every team without asking anyone for reports.
- That families know what's going on without having to ask.
Badgie's starting XI
Eleven features that start every week
This is how Badgie lines up at Sevilla FC Academy: from the goalkeeper, which is a well-built squad, to the forward line, which is match day. Tap a player to see what it does.
4-3-3 formationPick a player on the pitch
Teams by season and age group, shirt numbers, positions, captains and staff with their roles.
At Sevilla FC AcademyEvery 26/27 season team with its coaching staff. Each coach sees only their own players.
Where it's used:WebAI agent
Lessons, events and matches in every family's calendar; take attendance from the app.
At Sevilla FC AcademyCoaches take attendance from their phone at every session, and management sees each team's attendance.
Where it's used:WebCoach appFamily appAI agent
39 attributes rated 1-99 across 8 classes (technique, physical, goalkeeping, values…), an overall rating and a radar per player, with the history of every change and every season.
At Sevilla FC AcademyFIFA-style attributes to track each player's progression through the season.
Where it's used:WebCoach appAI agent
Good, average or poor per player and session, with a reason and a coverage traffic light per coach.
At Sevilla FC AcademyThree faces per player and session, an “All OK” button and, if the face is red, the reason: attention, respect, rules or punctuality.
Where it's used:WebCoach appAI agent
Squad list, meeting time, venue and versions; players and families get notified in the app.
At Sevilla FC AcademyThe coach selects the squad from the app, and the player and their family get the notice with the meeting time and place.
Where it's used:WebCoach appFamily appAI agent
Training weeks per team with technical, tactical and physical goals, plus the club's own drill taxonomy.
At Sevilla FC AcademyBeing set up with the club's methodology: weekly microcycle, session and task from the exercise library.
Where it's used:WebCoach appAI agent
A report or match sheet for any game as a PDF, ready to send.
At Sevilla FC AcademyMatch report and match sheet as a PDF for any match, played or upcoming. You can also ask the agent for them.
Where it's used:WebAI agent
Formation, positions on the pitch and the bench, visible only to the coaching staff.
At Sevilla FC AcademyThe starting XI and formation are prepared before the match from the coach's app.
Where it's used:Coach app
Clock, score, goals with assists, cards and substitutions from the bench, designed for tablets.
At Sevilla FC AcademyGoals, assists, cards and substitutions with the clock running, logged from the touchline.
Where it's used:Coach app
The starting formation and every change of shape with its minute; the report draws a pitch for each shape. F7, F8 and 21 F11 formations.
At Sevilla FC AcademyEvery change of shape is saved at its minute, with all 21 eleven-a-side formations. It came from a request by the club.
Where it's used:Coach app
Badges with rarity (common, rare, epic, legendary) for every skill achieved, sent straight to the family.
At Sevilla FC AcademyBadge collections with the club's legends and values, since the summer camp.
Where it's used:WebCoach appFamily appWhatsAppAI agent
On the bench
They come on when the match calls for it.
12Paper match sheet read by AI
A PDF match sheet with a QR code; one photo is enough to load goals, substitutions and minutes, with a review before applying.
13Federation sync
Fixtures, results, match report sheets and standings from the federation (RFFM, FFCV, RFAF) plus Football ISM match reports.
14Player stats
Call-ups, starts, minutes, goals, assists and cards by team and season.
15Standings and form
Official league table, current form and next opponent on the club's home page.
16Weekend roundup
Results from every team with what's worth telling: big wins, clean sheets, braces, streaks.
17Call-up notifications
A push to the player and family when the call-up is published, and an encouraging message for those not selected.
18Academy sticker album
A card for every player with photo, shirt number and stats, plus a public club page, always respecting consent.
19Shareable player card
A player page with a social media preview and a button to send it by WhatsApp.
20Video courses
Courses of videos and PDFs assigned to groups, with progress per player and automatic AI video summaries.
21Club chat
Conversations between the club, coaches and families, with threads per match.
22Badgie Agentic
An agent with more than 270 tools that reads the club's data, suggests actions and carries them out with your approval.
23Club-branded app
The app with the club's cover, colours and login, like the Sevilla FC Academy one.
How we built it
Every feature, a request from the dressing room
Badgie didn't arrive as a finished product. The coaching staff asks, the Badgie team builds it, and it reaches every coach's app in days, not seasons.
June 2026
Summer camp with badges
Badge collections with the club's legends and values to reward the camp's players.
July 2026
The welcome, on video
The club's official video opens the app's video channel for all players.
August 2026
26/27 season under way
Teams, coaching staff and calendar for the new season, loaded into the platform.
September 2026
Behavior with “All OK”
Rate the whole squad in one tap and flag only the exceptions, in the app and on the web.
September 2026
Call-ups and match in the app
Call-up, plan, live match and match sheet on a single coach screen. Families get the call-up on their phone.
September 2026
Match report as a PDF
Line-up, substitutions, goals and assists from any match, ready to share with the club.
September 2026
Formation maps by minute
Formation changes during the match and the detail of every goal: inside or outside the box, or a header.
October 2026
The reason behind the red face
When a player has a bad day, the coach picks why, and management sees which reasons keep coming up.
The full squad
69 features for a football club
Everything Badgie Superclub includes, organised by line. Every feature is in production and used today in real academies.
Player development6
FIFA-style attributes
39 attributes rated 1-99 across 8 classes (technique, physical, goalkeeping, values…), an overall rating and a radar per player, with the history of every change and every season.
Paper attribute sheet
An A4 sheet with a QR code to rate the whole team with a pen, right on the pitch.
Player file
Match by match, attendance, coach notes, health and contact details in a single profile.
Multi-season history
The player's development season after season, always with them even when the coach changes.
Level-based pathway
Levels with goals the coach ticks off one by one; when a level is complete, the player gets a badge and the family gets notified.
Drills with personal bests
Every attempt is recorded: personal best, progress and a leaderboard per drill.
Evaluations7
Sport reports
Your own templates with 1-5, 1-10, A-E or progress scales; the coach scores and the family receives the report card.
Evaluation matrix
Players by question, with averages and the status of every report, so the director sees the whole team at a glance.
Evaluate on paper and scan
The coach scores on paper, snaps a photo and the evaluation is digitised.
AI-written comments
AI writes the report comment in the family's language from the coach's notes.
Trial session report
Evaluate the candidate and send the family a report before they sign up.
Behaviour per session
Good, average or poor per player and session, with a reason and a coverage traffic light per coach.
Training diary
Questionnaires players fill in after training, with analytics on answers and participation.
Video and media8
In-app video analysis
Record or pick a video, draw lines, arrows and angles on it, add a voice note and send it to the player. For any sport.
Photo and video uploads
Coaches upload videos from their phone and assign them to players or the whole group; families get notified in the app or on WhatsApp.
Club media management
All the club's photos, videos, links and PDFs organised by player, with bulk upload, team photos and a public link to share.
Coach notes with video
Session notes with text, photos, videos and audio that the player sees in their app.
Photo annotation
Lines, arrows and text on a photo to explain a position or a movement.
Drill library with video
Drills with a tactics board or video, with up to 12 videos, photos or YouTube links each.
Video courses
Courses of videos and PDFs assigned to groups, with progress per player and automatic AI video summaries.
Video in badges and reports
Every badge and report can include photos and videos of the moment.
Performance data7
Player stats
Call-ups, starts, minutes, goals, assists and cards by team and season.
Formation maps by minute
The starting formation and every change of shape with its minute; the report draws a pitch for each shape. F7, F8 and 21 F11 formations.
Standings and form
Official league table, current form and next opponent on the club's home page.
Weekend roundup
Results from every team with what's worth telling: big wins, clean sheets, braces, streaks.
Strava and Garmin
Weekly load, acute:chronic ratio, alerts and comparisons for connected athletes.
Session intensity and timing
Planned versus actual intensity and the effective time of every training session.
Dropout risk
AI spots which players are dropping off before they quit.
Competition8
Call-ups
Squad list, meeting time, venue and versions; players and families get notified in the app.
Live match
Clock, score, goals with assists, cards and substitutions from the bench, designed for tablets.
Match plan and starting XI
Formation, positions on the pitch and the bench, visible only to the coaching staff.
Paper match sheet read by AI
A PDF match sheet with a QR code; one photo is enough to load goals, substitutions and minutes, with a review before applying.
Federation sync
Fixtures, results, match report sheets and standings from the federation (RFFM, FFCV, RFAF) plus Football ISM match reports.
PDF match report
A report or match sheet for any game as a PDF, ready to send.
Microcycle methodology
Training weeks per team with technical, tactical and physical goals, plus the club's own drill taxonomy.
Tournaments and leagues
Group stages, knockout brackets and leagues with rankings.
Academy management6
Teams and coaching staff
Teams by season and age group, shirt numbers, positions, captains and staff with their roles.
Session planner
Sessions built in blocks, a drag-and-drop grid for the whole season, Excel import and a tactics board in the app.
Calendar and attendance
Lessons, events and matches in every family's calendar; take attendance from the app.
Student profiles and Smart Tags
All the information on every student, plus smart tags to segment them.
Lead capture and trials
Leads, trial sessions and conversion to students, with the agent handling the follow-up.
Staff time tracking
Legally compliant staff time records via WhatsApp, QR or app, with an Excel export for your accountant.
Finance and payments4
Fees and payments with Stripe
Recurring fees, online payments into the club's Stripe account, reminders and invoices that families see in the app.
SEPA direct debits
Batch bank direct debits to collect fees across the whole club.
VeriFactu invoicing
VeriFactu-compliant invoices issued from the platform.
Online shop
Kit, equipment and services for sale with online payment.
Families4
Family app
Their child's calendar, badges, reports, videos, messages and invoices on their phone.
WhatsApp and email
Messages and bulk notifications by WhatsApp and email, with templates and each family's details.
Club chat
Conversations between the club, coaches and families, with threads per match.
Call-up notifications
A push to the player and family when the call-up is published, and an encouraging message for those not selected.
Motivation4
Digital badges
Badges with rarity (common, rare, epic, legendary) for every skill achieved, sent straight to the family.
Collections
Badge collections with a progress matrix per player.
Academy sticker album
A card for every player with photo, shirt number and stats, plus a public club page, always respecting consent.
Shareable player card
A player page with a social media preview and a button to send it by WhatsApp.
Artificial intelligence6
Badgie Agentic
An agent with more than 270 tools that reads the club's data, suggests actions and carries them out with your approval.
AI agent team
Specialised agents (finance, calendar, badges, lead capture, community manager, analyst…) working for the club.
Paper to digital with AI
A photo of a match sheet, an evaluation sheet or a badge sheet, and AI loads it into the platform.
AI video summaries
Transcribes and analyses the frames to summarise every video in a course.
Content Studio
Posters and social media copy generated with AI and published to Instagram, Facebook and X.
AI Sport Coach
AI-generated training plans by sport and level.
Apps3
Badgie app
One app for coaches, players and families on iOS and Android.
Club-branded app
The app with the club's cover, colours and login, like the Sevilla FC Academy one.
Badgie Agents app
The club's AI agent team on your phone, with one-tap approvals.
Platform6
MCP server
Connect Claude, ChatGPT or Cursor to your club with OAuth 2.1 and role-based permissions: more than 120 tools.
Badgie CLI
Your club from the terminal: `npx @badgie/cli` to query and operate with the same tools as the agent.
Integrations
Stripe, WhatsApp, GolfManager, TrackMan, Strava, Garmin, AimHarder, RFEG, football federations, Google Calendar and Pipedrive.
Club website
A public club website with a form connected to lead capture, kept up to date by the agent.
Sports directory
More than 34,000 clubs and facilities in Spain, each with a public profile the club can claim.
Six languages
Web platform in Spanish, English, Catalan, Italian, French and Portuguese; apps in Spanish, English, Italian, French, Portuguese and German.
Badgie Superclub
All included, like a top-flight club
Sevilla FC Academy works with Badgie Superclub: every module, the team of AI agents, AI Coach and sponsors, with no plan to pick and no extras to add up.
- All management and football modules
- Team of AI agents with the club's data
- AI Coach included
- Sponsors included
€1.50 per player per month
For clubs of any size, with everything included. VAT not included.
I want Superclub for my clubFrequently asked questions
What other academies ask us
What software does Sevilla FC Academy use to run its youth academy?
Sevilla FC Academy uses Badgie on the Superclub plan. On a single platform it has call-ups, live match, match reports, stats, methodology, attendance, behavior, badges and communication with families, with a website for the club and apps for coaches, players and families.
What football features does Badgie have?
Call-ups with notifications to families, match plan and starting XI, live match, formation maps by minute, paper match sheets read by AI, sync with federations, match report as a PDF, stats per player, standings, FIFA-style attributes, methodology by microcycles, a youth academy sticker album and digital badges.
Does Badgie connect with the federation?
Yes. Badgie syncs fixtures, results and standings with regional federations such as the Andalusian, Madrid and Valencian ones, and reads the official match sheet. What the coach logs is added to what the federation provides.
Can coaches use it from the pitch?
Yes. The coach's app lets you take attendance, rate behavior, select the squad, prepare the starting XI and log the live match from your phone. Everything shows up instantly on the club website.
How much does Badgie Superclub cost?
Superclub costs €1.50 per player per month, for clubs of any size and with everything included: modules, AI agents, AI Coach and sponsors. VAT not included.
Does Badgie work for a smaller football academy?
Yes. Superclub is for clubs of every size: €1.50 per player per month, with a free one-month trial and no card.
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