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Still wondering what Badgie can do for your club? See you at a demo.
How it works
How does Badgie work?
Badgie is the only platform that uses achievement badges to connect your club with your students and their families.
Badge sent
Streak x7
Level 3 unlocked
The tool your club is missing
Extend your school's experience in 3 steps.
Coaches, students and groups, all under your control.
See your groups, the assigned coaches and each student's progress. With metrics by group and by student, and features you'll love like the 'Welcome Pack' button.
Reward their skills with a scale of achievements.
The essence of Badgie is its libraries of sports badges. You decide what to reward, how often and what they earn for their effort. They'll come to class even more eager.
Get new leads with dynamic feedback.
Each badge is a personal recognition that every child will want to share with pride. Get ready to watch them go viral and attract new students.
The tool your club is missing.
Badgie extends the experience at your school, helps you organize activities and engages your students like no other platform.
Everything Badgie does
Player developmentEvery player, with measured progress
11
FIFA-style attributes — 39 attributes rated 1-99 across 8 classes (technique, physical, goalkeeping, values…), an overall rating and a radar per player, with the history of every change and every season.
Where: Web · Coach app · AI agent
Paper attribute sheet — An A4 sheet with a QR code to rate the whole team with a pen, right on the pitch.
Where: Web
Player file — Match by match, attendance, coach notes, health and contact details in a single profile.
Where: Web
Multi-season history — The player's development season after season, always with them even when the coach changes.
Where: Public page
Level-based pathway — Levels with goals the coach ticks off one by one; when a level is complete, the player gets a badge and the family gets notified.
Where: Coach app · Family app · AI agent
Drills with personal bests — Every attempt is recorded: personal best, progress and a leaderboard per drill.
Where: Web · Coach app · Family app · AI agent
Belts and grades — Students organised by grade on a board; drag to promote and the history is saved. Karate, judo, taekwondo and BJJ.
Where: Web · Family app · AI agent
Grading exams with certificates — Every promotion generates a badge, a PDF certificate and a notification to the family by email and WhatsApp.
Where: Web · WhatsApp
Ski and snowboard progression — From day one to red runs: the instructor picks the badge on the slope and it reaches the family along with the child's album.
Where: Badgie Ski app · WhatsApp
4-pillar golf methodology — A framework for the golf school that structures training, play and progression.
Where: Web
Public recruiting profile — A public player profile with sporting and academic data, built for scouts and US universities.
Where: Web · Public page
EvaluationsEvaluate without paperwork, in a format families actually read
8
Sport reports — Your own templates with 1-5, 1-10, A-E or progress scales; the coach scores and the family receives the report card.
Where: Web · Coach app · Family app
Evaluation matrix — Players by question, with averages and the status of every report, so the director sees the whole team at a glance.
Where: Web · AI agent
Evaluate on paper and scan — The coach scores on paper, snaps a photo and the evaluation is digitised.
Where: Web · Coach app · WhatsApp
AI-written comments — AI writes the report comment in the family's language from the coach's notes.
Where: Coach app
Trial session report — Evaluate the candidate and send the family a report before they sign up.
Where: AI agent
Behaviour per session — Good, average or poor per player and session, with a reason and a coverage traffic light per coach.
Where: Web · Coach app · AI agent
Training diary — Questionnaires players fill in after training, with analytics on answers and participation.
Where: Web · Family app
Quarterly golf reports — A progress report for every student each quarter.
Where: Web
Video and mediaVideo at every step of training
11
In-app video analysis — Record or pick a video, draw lines, arrows and angles on it, add a voice note and send it to the player. For any sport.
Where: Coach app · Family app
Photo and video uploads — Coaches upload videos from their phone and assign them to players or the whole group; families get notified in the app or on WhatsApp.
Where: Coach app · Web · WhatsApp
Club media management — All the club's photos, videos, links and PDFs organised by player, with bulk upload, team photos and a public link to share.
Where: Web · Family app · Public page
Coach notes with video — Session notes with text, photos, videos and audio that the player sees in their app.
Where: Web · Coach app · Family app
Photo annotation — Lines, arrows and text on a photo to explain a position or a movement.
Where: Coach app
Drill library with video — Drills with a tactics board or video, with up to 12 videos, photos or YouTube links each.
Where: Web · Coach app · Family app
Video courses — Courses of videos and PDFs assigned to groups, with progress per player and automatic AI video summaries.
Where: Web · Family app
Video in badges and reports — Every badge and report can include photos and videos of the moment.
Where: Web · Coach app · Family app
Full-screen video analysis — Web analysis with line, arrow, circle, text and angle tools; download the video with the drawings on it.
Where: Web
AI swing analysis — The golfer records their swing and in 1-2 minutes gets key moments, prioritised faults, tempo, a measured skeleton and drills.
Where: Badgie Golf app · Coach app · AI agent · Public page
TrackMan videos — The video of every shot from TrackMan sessions lands in the student's gallery and in video analysis.
Where: Web
Performance dataThe data that matters in every sport
14
Player stats — Call-ups, starts, minutes, goals, assists and cards by team and season.
Where: Web · Coach app · Family app · AI agent
Formation maps by minute — The starting formation and every change of shape with its minute; the report draws a pitch for each shape. F7, F8 and 21 F11 formations.
Where: Coach app
Standings and form — Official league table, current form and next opponent on the club's home page.
Where: Web · AI agent
Weekend roundup — Results from every team with what's worth telling: big wins, clean sheets, braces, streaks.
Where: Web
TrackMan — Sessions imported automatically every hour, a player profile with progress, gapping and 3D trajectories, leaderboards, challenges and official benchmarks.
Where: Web · Family app · AI agent
Any launch monitor — A photo or PDF from TrackMan, Foresight or FlightScope is read by AI and saved to the student's profile.
Where: Web
Daily RFEG handicap — The official handicap of every federated student, updated every morning, with progress and tournaments.
Where: Badgie Golf app · Web · Public page
Live scorecard — Shot by shot from a phone or Apple Watch; the coach follows it almost live.
Where: Badgie Golf app · Apple Watch · Web
Strokes Gained — Where each player gains and loses strokes, compared with their handicap.
Where: Badgie Golf app
GPS and dispersion by club — Distances to the green and the real dispersion of every club, shot by shot.
Where: Badgie Golf app · Apple Watch
Tennis federation ranking — Federation ranking and points synced every week, with the player's progress.
Where: Web · Public page · AI agent
Strava and Garmin — Weekly load, acute:chronic ratio, alerts and comparisons for connected athletes.
Where: Web · Family app · AI agent
Session intensity and timing — Planned versus actual intensity and the effective time of every training session.
Where: Web · Coach app
Dropout risk — AI spots which players are dropping off before they quit.
Where: Web · Coach app · AI agent
CompetitionFrom training to match day
11
Call-ups — Squad list, meeting time, venue and versions; players and families get notified in the app.
Where: Web · Coach app · Family app · AI agent
Live match — Clock, score, goals with assists, cards and substitutions from the bench, designed for tablets.
Where: Coach app
Match plan and starting XI — Formation, positions on the pitch and the bench, visible only to the coaching staff.
Where: Coach app
Paper match sheet read by AI — A PDF match sheet with a QR code; one photo is enough to load goals, substitutions and minutes, with a review before applying.
Where: Web · Coach app · AI agent
Federation sync — Fixtures, results, match report sheets and standings from the federation (RFFM, FFCV, RFAF) plus Football ISM match reports.
Where: Web
PDF match report — A report or match sheet for any game as a PDF, ready to send.
Where: Web · AI agent
Microcycle methodology — Training weeks per team with technical, tactical and physical goals, plus the club's own drill taxonomy.
Where: Web · Coach app · AI agent
On-course outings — Weekly selection, groups by handicap, transport and notifications to families.
Where: Web
Rounds with guests — Share a link and guests keep score with no app or sign-up, with Skins, Match and a live leaderboard.
Where: Badgie Golf app · Public page
Pools and societies — The club's weekly competition with a yearly ranking, its own handicap and a pot, no Excel needed.
Where: Web · Badgie Golf app
Tournaments and leagues — Group stages, knockout brackets and leagues with rankings.
Where: Web · Family app
Academy managementYour whole academy in one place
9
Teams and coaching staff — Teams by season and age group, shirt numbers, positions, captains and staff with their roles.
Where: Web · AI agent
Session planner — Sessions built in blocks, a drag-and-drop grid for the whole season, Excel import and a tactics board in the app.
Where: Web · Coach app
Calendar and attendance — Lessons, events and matches in every family's calendar; take attendance from the app.
Where: Web · Coach app · Family app · AI agent
Student profiles and Smart Tags — All the information on every student, plus smart tags to segment them.
Where: Web · AI agent
Lead capture and trials — Leads, trial sessions and conversion to students, with the agent handling the follow-up.
Where: Web · AI agent
Staff time tracking — Legally compliant staff time records via WhatsApp, QR or app, with an Excel export for your accountant.
Where: Web · WhatsApp · Coach app
GolfManager — Revenue, debtors, passes and dropout risk from your GolfManager, with the lesson schedule in Badgie.
Where: Web · AI agent
AimHarder — Rates, fees, payment methods, churn and occupancy for your box.
Where: Web
Coach assignments — Who teaches each lesson, what's charged and the margin left, with payouts per session, per hour or by percentage.
Where: Web · AI agent
Finance and paymentsCollect, invoice and sell without spreadsheets
6
Fees and payments with Stripe — Recurring fees, online payments into the club's Stripe account, reminders and invoices that families see in the app.
Where: Web · Family app · AI agent
SEPA direct debits — Batch bank direct debits to collect fees across the whole club.
Where: Web
VeriFactu invoicing — VeriFactu-compliant invoices issued from the platform.
Where: Web
Online shop — Kit, equipment and services for sale with online payment.
Where: Web · Public page
Court bookings — A public grid by time slot, prices by time of day and secure payment, just like booking apps.
Where: Web · Public page
Equipment rental — Inventory, over-the-counter rentals, reservations and payment for skis, boards, wetsuits or bikes.
Where: Web
FamiliesFamilies kept in the loop without chasing anyone
4
Family app — Their child's calendar, badges, reports, videos, messages and invoices on their phone.
Where: Family app
WhatsApp and email — Messages and bulk notifications by WhatsApp and email, with templates and each family's details.
Where: Web · WhatsApp
Club chat — Conversations between the club, coaches and families, with threads per match.
Where: Web · Coach app · Family app
Call-up notifications — A push to the player and family when the call-up is published, and an encouraging message for those not selected.
Where: Family app
MotivationKids who can't wait to come back next week
5
Digital badges — Badges with rarity (common, rare, epic, legendary) for every skill achieved, sent straight to the family.
Where: Web · Coach app · Family app · WhatsApp · AI agent
Collections — Badge collections with a progress matrix per player.
Where: Web · Family app
Academy sticker album — A card for every player with photo, shirt number and stats, plus a public club page, always respecting consent.
Where: Web · Public page
Shareable player card — A player page with a social media preview and a button to send it by WhatsApp.
Where: Public page · WhatsApp
Golf achievements — Automatic badges for milestones on official scorecards.
Where: Badgie Golf app
Artificial intelligenceAn AI team that works with your real data
7
Badgie Agentic — An agent with more than 270 tools that reads the club's data, suggests actions and carries them out with your approval.
Where: Web · Coach app · AI agent
AI agent team — Specialised agents (finance, calendar, badges, lead capture, community manager, analyst…) working for the club.
Where: Web · AI agent
Paper to digital with AI — A photo of a match sheet, an evaluation sheet or a badge sheet, and AI loads it into the platform.
Where: Web · Coach app · WhatsApp
AI video summaries — Transcribes and analyses the frames to summarise every video in a course.
Where: Web
Content Studio — Posters and social media copy generated with AI and published to Instagram, Facebook and X.
Where: Web · AI agent
AI Sport Coach — AI-generated training plans by sport and level.
Where: Web
AI caddie and Morris — A caddie in the app and on WhatsApp that knows the player's game and quotes the rule that applies.
Where: Badgie Golf app · WhatsApp
AppsNative apps for everyone at the club
5
Badgie app — One app for coaches, players and families on iOS and Android.
Where: Coach app · Family app
Club-branded app — The app with the club's cover, colours and login, like the Sevilla FC Academy one.
Where: Coach app · Family app
Badgie Golf app with Apple Watch — Live scorecard, GPS, AI swing analysis, caddie and Live Activity, with a native Apple Watch app.
Where: Badgie Golf app · Apple Watch
Badgie Ski app — The ski instructor app for sending badges right from the slope.
Where: Badgie Ski app
Badgie Agents app — The club's AI agent team on your phone, with one-tap approvals.
Where: AI agent
PlatformOpen, connected and in your language
6
MCP server — Connect Claude, ChatGPT or Cursor to your club with OAuth 2.1 and role-based permissions: more than 120 tools.
Where: MCP
Badgie CLI — Your club from the terminal: `npx @badgie/cli` to query and operate with the same tools as the agent.
Where: CLI
Integrations — Stripe, WhatsApp, GolfManager, TrackMan, Strava, Garmin, AimHarder, RFEG, football federations, Google Calendar and Pipedrive.
Where: Web
Club website — A public club website with a form connected to lead capture, kept up to date by the agent.
Where: Public page · AI agent
Sports directory — More than 34,000 clubs and facilities in Spain, each with a public profile the club can claim.
Where: Public page
Six languages — Web platform in Spanish, English, Catalan, Italian, French and Portuguese; apps in Spanish, English, Italian, French, Portuguese and German.
Where: Web · Coach app · Family app
Next steps
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