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Comparison study
Badgie vs Kitman Labs
Kitman Labs and Badgie, axis by axis: what each one publishes, with the source of each data point, and who each tool is for.
- Who it is for
- Kitman LabsElite and leagues: academies of professional clubs, football and rugby leagues, basketball, universities and defence. (kitmanlabs.com)
- BadgieSchools, academies, clubs and federations in any sport, especially youth, in Spain, Europe and Latin America.
- Price
- Kitman LabsNot published (contact). (kitmanlabs.com)
- BadgiePublic monthly price by number of students: Starter 99 € · Pro 249 € · Business 399 € · Network 799 €. Annual billing is 25% cheaper; above 1,000 students, custom pricing.
- Languages
- Kitman LabsEnglish (US and UK), French, Japanese and Spanish. (kitmanlabs.com)
- Badgie6 languages: Spanish, English, Catalan, Italian, French and Portuguese.
Kitman LabsBadgie
Kitman Labs is a performance intelligence platform for the elite: more than 150 data sources, individual development plans, health and league operations. Badgie is a management platform for academies and grassroots clubs. They overlap in player development, evaluations and calendar; Badgie adds payments, families, badges and operational AI, and Kitman Labs adds high-level performance and health data.
Axis-by-axis comparison
Each cell shows the status, a short note and its source. For Badgie, the production features that prove it.
| Axis | Kitman Labs | Badgie |
|---|---|---|
| Player development (IDP) | Kitman LabsYes Development plans with technical, tactical, physical, mental and social goals per season. Source: kitmanlabs.com · checked 1 Oct 2026 | BadgiePartial Attributes from 1 to 99 with radar and history, player file, multi-season career, level-based pathways, personal bests, belts and ski progression. No individual goals (IDP) with a progress bar per player. Features:FIFA-style attributesPlayer fileMulti-season historyLevel-based pathwayDrills with personal bestsBelts and gradesSki and snowboard progression |
| Evaluations | Kitman LabsPartial Ratings, reviews and tests compared with peers and cohorts. They do not publish reports for families. Source: kitmanlabs.com · checked 1 Oct 2026 | BadgieYes Sports reports with custom templates that the family receives, team matrix, scanned paper evaluation, comments written with AI, trial class report and player diary. Features:Sport reportsEvaluation matrixEvaluate on paper and scanAI-written commentsTrial session reportBehaviour per sessionTraining diary |
| Video | Kitman LabsNot published The athlete management system page does not mention video. Source: kitmanlabs.com · checked 1 Oct 2026 | BadgieYes Video analysis in the app (drawing, angles and voice note) for any sport, upload from the phone, video courses and an exercise library. Web video analysis for golf only; no integration with Veo or Hudl cameras and no tagging on match video. Features:In-app video analysisPhoto and video uploadsCoach notes with videoDrill library with videoVideo coursesFull-screen video analysisAI swing analysis |
| Performance data | Kitman LabsYes More than 150 third-party data sources; match squads, formations, performance and minutes. Source: kitmanlabs.com · checked 1 Oct 2026 | BadgiePartial Per-player statistics in football; TrackMan, Strokes Gained and handicap in golf; Strava and Garmin; session intensity and dropout risk. No GPS or team wearables such as Catapult. Features:Player statsTrackManStrokes GainedDaily RFEG handicapStrava and GarminSession intensity and timingDropout risk |
| Academy management | Kitman LabsYes Central calendar and league operations for onboarding players and staff with regulatory compliance. Source: kitmanlabs.com · checked 1 Oct 2026 | BadgieYes Teams and staff, session planner, calendar and attendance from the app, student records with Smart Tags, recruitment with trial classes and staff time tracking. Features:Teams and coaching staffSession plannerCalendar and attendanceStudent profiles and Smart TagsLead capture and trialsStaff time tracking |
| Finance and payments | BadgieYes Recurring fees through the club's own Stripe account, SEPA batches, VeriFactu invoices, shop, court bookings, equipment rental and coach payouts. Features:Fees and payments with StripeSEPA direct debitsVeriFactu invoicingOnline shopCourt bookingsCoach assignmentsEquipment rental | |
| Family communication | Kitman LabsPartial Athlete app (wellbeing, RPE, calendar and feedback); no channel for families. Source: kitmanlabs.com · checked 1 Oct 2026 | BadgieYes Family app, bulk WhatsApp and email with templates, club chat and squad call-up notices. Features:Family appWhatsApp and emailClub chatCall-up notifications |
| Motivation and gamification | BadgieYes Digital badges with rarity, collections with a progress matrix, a youth-academy sticker album and a shareable card. Features:Digital badgesCollectionsAcademy sticker albumShareable player card | |
| Artificial intelligence | Kitman LabsNot published Presented as an intelligence platform with custom analytics; no assistant or AI agents published. Source: kitmanlabs.com · checked 1 Oct 2026 | BadgieYes Badgie Agentic, with more than 270 tools, proposes and executes with your approval; a team of agents, paper to digital with AI, video summaries, Content Studio and swing analysis. Features:Badgie AgenticAI agent teamPaper to digital with AIAI-written commentsAI video summariesContent StudioAI swing analysis |
| Competition, match reports and squad call-ups | Kitman LabsPartial Match squads, results, formations and minutes; league operations. Source: kitmanlabs.com · checked 1 Oct 2026 | BadgieYes Squad call-ups, live match, match plan, paper match report read by AI, synchronisation with football federations, PDF report, tournaments and standings. Features:Call-upsLive matchMatch plan and starting XIPaper match sheet read by AIFederation syncPDF match reportTournaments and leaguesStandings and form |
| Multi-sport | Kitman LabsYes Football, rugby, basketball, college sport and defence. Source: kitmanlabs.com · checked 1 Oct 2026 | BadgieYes A common base for any sport and dedicated modules: belts (martial arts), skiing, golf with TrackMan, tennis ranking, court bookings and equipment rental. Features:Belts and gradesSki and snowboard progressionTrackManTennis federation rankingCourt bookingsEquipment rental |
| Languages | BadgieYes Platform and apps in 6 languages: Spanish, English, Catalan, Italian, French and Portuguese. Features:Six languages | |
| Native apps | BadgieYes Badgie app for coaches, players and families (iOS and Android), club-branded app, Badgie Golf with Apple Watch, Badgie Ski and Badgie Agents. Features:Badgie appClub-branded appBadgie Golf app with Apple WatchBadgie Ski appBadgie Agents app | |
| Open platform (MCP, CLI, integrations) | Kitman LabsPartial More than 150 third-party data sources; no MCP server or CLI published. Source: kitmanlabs.com · checked 1 Oct 2026 | BadgieYes MCP server to connect Claude, ChatGPT or Cursor, CLI, integrations (Stripe, WhatsApp, TrackMan, Strava, federations…) and club website. No public REST API with keys. |
Where Kitman Labs is stronger
- More than 150 performance and health data integrations.
- Individual development plans with goals by dimension.
- League operations with regulatory compliance.
Where Badgie is stronger
- Payments from families, SEPA, VeriFactu, shop and bookings.
- Reports, badges and a family app.
- AI agent that works with the club's data, with MCP and CLI.
- Public price.
What Badgie does not have today
- No individual goals (IDP) per player with a progress bar.
- No integration with Veo or Hudl cameras and no event tagging on match video.
- No GPS or team wearables such as Catapult or STATSports.
- Web video analysis is for golf only; in the app it works for all sports.
Who each one is for
Kitman Labs
Elite clubs, leagues and organisations that centralise the performance and health data of their athletes.
Badgie
Academies and grassroots clubs that manage students, families and payments and want to show each player's progression.
Frequently asked questions
Badgie or Kitman Labs for a club's youth academy?
Kitman Labs publishes performance and health management for academies of professional clubs, with individual development plans and more than 150 data sources; Badgie has no GPS or team wearables and no IDP with goals. Badgie covers what Kitman Labs does not publish: payments from families, communication, reports for parents, badges, squad call-ups and federation match reports.
Does Badgie have video analysis?
Yes. In the app, for any sport, the coach records or picks a video, draws lines, arrows and angles, adds a voice note and sends it to the player. There are video courses with progress tracking, an exercise library with video and AI swing analysis for golf. Full-screen web video analysis is for golf only, and there is no integration with Veo or Hudl cameras or tagging on match video.
How much does Badgie cost compared with Kitman Labs?
Badgie: Public monthly price by number of students: Starter 99 € · Pro 249 € · Business 399 € · Network 799 €. Annual billing is 25% cheaper; above 1,000 students, custom pricing. Kitman Labs: Not published (contact).
Does Badgie have individual development plans (IDP)?
Not as such: there are no individual goals with a progress bar per player. There are attributes from 1 to 99 with radar and history, a player file, a multi-season career, level-based pathways with a badge on completion and periodic reports for the family.
Does Badgie integrate with GPS or wearables?
With Strava and Garmin (weekly load and acute/chronic ratio) and with TrackMan in golf. There is no integration with GPS or team wearables such as Catapult or STATSports.
Can I connect ChatGPT or Claude to Badgie?
Yes. Badgie has an MCP server with OAuth 2.1 and role-based permissions to connect Claude, ChatGPT or Cursor to the club's data, and a CLI (npx @badgie/cli). Inside the platform, Badgie Agentic proposes actions and executes them with your approval.
Which languages is Badgie available in?
The platform and apps are in Spanish, English, Catalan, Italian, French and Portuguese. Report comments can be written with AI in each family's language.
Can Kitman Labs and Badgie be used at the same time?
Yes: Kitman Labs for elite performance and Badgie for the school's operations and the relationship with families. There is no integration between the two.
Badgie features cited
Every feature that appears in the table, as it is in production.
FIFA-style attributes
39 attributes rated 1-99 across 8 classes (technique, physical, goalkeeping, values…), an overall rating and a radar per player, with the history of every change and every season.
Player file
Match by match, attendance, coach notes, health and contact details in a single profile.
Multi-season history
The player's development season after season, always with them even when the coach changes.
Level-based pathway
Levels with goals the coach ticks off one by one; when a level is complete, the player gets a badge and the family gets notified.
Drills with personal bests
Every attempt is recorded: personal best, progress and a leaderboard per drill.
Belts and grades
Students organised by grade on a board; drag to promote and the history is saved. Karate, judo, taekwondo and BJJ.
Ski and snowboard progression
From day one to red runs: the instructor picks the badge on the slope and it reaches the family along with the child's album.
See how it worksSport reports
Your own templates with 1-5, 1-10, A-E or progress scales; the coach scores and the family receives the report card.
See how it worksEvaluation matrix
Players by question, with averages and the status of every report, so the director sees the whole team at a glance.
Evaluate on paper and scan
The coach scores on paper, snaps a photo and the evaluation is digitised.
AI-written comments
AI writes the report comment in the family's language from the coach's notes.
Trial session report
Evaluate the candidate and send the family a report before they sign up.
Behaviour per session
Good, average or poor per player and session, with a reason and a coverage traffic light per coach.
Training diary
Questionnaires players fill in after training, with analytics on answers and participation.
In-app video analysis
Record or pick a video, draw lines, arrows and angles on it, add a voice note and send it to the player. For any sport.
Photo and video uploads
Coaches upload videos from their phone and assign them to players or the whole group; families get notified in the app or on WhatsApp.
Coach notes with video
Session notes with text, photos, videos and audio that the player sees in their app.
Drill library with video
Drills with a tactics board or video, with up to 12 videos, photos or YouTube links each.
Video courses
Courses of videos and PDFs assigned to groups, with progress per player and automatic AI video summaries.
Full-screen video analysis
Web analysis with line, arrow, circle, text and angle tools; download the video with the drawings on it.
AI swing analysis
The golfer records their swing and in 1-2 minutes gets key moments, prioritised faults, tempo, a measured skeleton and drills.
See how it worksPlayer stats
Call-ups, starts, minutes, goals, assists and cards by team and season.
TrackMan
Sessions imported automatically every hour, a player profile with progress, gapping and 3D trajectories, leaderboards, challenges and official benchmarks.
Strokes Gained
Where each player gains and loses strokes, compared with their handicap.
Daily RFEG handicap
The official handicap of every federated student, updated every morning, with progress and tournaments.
See how it worksStrava and Garmin
Weekly load, acute:chronic ratio, alerts and comparisons for connected athletes.
See how it worksSession intensity and timing
Planned versus actual intensity and the effective time of every training session.
Dropout risk
AI spots which players are dropping off before they quit.
Teams and coaching staff
Teams by season and age group, shirt numbers, positions, captains and staff with their roles.
Session planner
Sessions built in blocks, a drag-and-drop grid for the whole season, Excel import and a tactics board in the app.
Calendar and attendance
Lessons, events and matches in every family's calendar; take attendance from the app.
Student profiles and Smart Tags
All the information on every student, plus smart tags to segment them.
Lead capture and trials
Leads, trial sessions and conversion to students, with the agent handling the follow-up.
Staff time tracking
Legally compliant staff time records via WhatsApp, QR or app, with an Excel export for your accountant.
See how it worksFees and payments with Stripe
Recurring fees, online payments into the club's Stripe account, reminders and invoices that families see in the app.
SEPA direct debits
Batch bank direct debits to collect fees across the whole club.
VeriFactu invoicing
VeriFactu-compliant invoices issued from the platform.
Online shop
Kit, equipment and services for sale with online payment.
Court bookings
A public grid by time slot, prices by time of day and secure payment, just like booking apps.
See how it worksCoach assignments
Who teaches each lesson, what's charged and the margin left, with payouts per session, per hour or by percentage.
Equipment rental
Inventory, over-the-counter rentals, reservations and payment for skis, boards, wetsuits or bikes.
Family app
Their child's calendar, badges, reports, videos, messages and invoices on their phone.
WhatsApp and email
Messages and bulk notifications by WhatsApp and email, with templates and each family's details.
See how it worksClub chat
Conversations between the club, coaches and families, with threads per match.
Call-up notifications
A push to the player and family when the call-up is published, and an encouraging message for those not selected.
Digital badges
Badges with rarity (common, rare, epic, legendary) for every skill achieved, sent straight to the family.
See how it worksCollections
Badge collections with a progress matrix per player.
Academy sticker album
A card for every player with photo, shirt number and stats, plus a public club page, always respecting consent.
Badgie Agentic
An agent with more than 270 tools that reads the club's data, suggests actions and carries them out with your approval.
See how it worksAI agent team
Specialised agents (finance, calendar, badges, lead capture, community manager, analyst…) working for the club.
See how it worksPaper to digital with AI
A photo of a match sheet, an evaluation sheet or a badge sheet, and AI loads it into the platform.
AI video summaries
Transcribes and analyses the frames to summarise every video in a course.
Content Studio
Posters and social media copy generated with AI and published to Instagram, Facebook and X.
Call-ups
Squad list, meeting time, venue and versions; players and families get notified in the app.
Live match
Clock, score, goals with assists, cards and substitutions from the bench, designed for tablets.
Match plan and starting XI
Formation, positions on the pitch and the bench, visible only to the coaching staff.
Paper match sheet read by AI
A PDF match sheet with a QR code; one photo is enough to load goals, substitutions and minutes, with a review before applying.
Federation sync
Fixtures, results, match report sheets and standings from the federation (RFFM, FFCV, RFAF) plus Football ISM match reports.
PDF match report
A report or match sheet for any game as a PDF, ready to send.
Tournaments and leagues
Group stages, knockout brackets and leagues with rankings.
Standings and form
Official league table, current form and next opponent on the club's home page.
Tennis federation ranking
Federation ranking and points synced every week, with the player's progress.
Six languages
Platform and apps in Spanish, English, Catalan, Italian, French and Portuguese.
Badgie app
One app for coaches, players and families on iOS and Android.
Club-branded app
The app with the club's cover, colours and login, like the Sevilla FC Academy one.
Badgie Golf app with Apple Watch
Live scorecard, GPS, AI swing analysis, caddie and Live Activity, with a native Apple Watch app.
See how it worksBadgie Ski app
The ski instructor app for sending badges right from the slope.
See how it worksBadgie Agents app
The club's AI agent team on your phone, with one-tap approvals.
See how it worksMCP server
Connect Claude, ChatGPT or Cursor to your club with OAuth 2.1 and role-based permissions: more than 120 tools.
See how it worksBadgie CLI
Your club from the terminal: `npx @badgie/cli` to query and operate with the same tools as the agent.
See how it worksIntegrations
Stripe, WhatsApp, GolfManager, TrackMan, Strava, Garmin, AimHarder, RFEG, football federations, Google Calendar and Pipedrive.
See how it worksClub website
A public club website with a form connected to lead capture, kept up to date by the agent.
See how it works
See for yourself
See Badgie with your club's data
In a 30-minute demo we show you the features in this comparison in your sport.