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Still wondering what Badgie can do for your club? See you at a demo.
THE PLATFORM
YOUR WHOLE SPORTS CENTRE, IN ONE PLACE
Manage students, payments, communication, activities and recognition from a single platform.
A CRM DESIGNED FOR YOUR SCHOOL
Tailored for a FOOTBALL school, Badgie enables you to manage students, groups, coaches, communicate via WhatsApp, or monitor results.
Club Intelligence
An AI team that works with your club's data
Badgie Agentic reads your club's real data with more than 270 tools, proposes actions and carries them out with your approval, or on its own wherever you delegate.
In football, it also works with call-ups, match reports and every team's fixtures.
Where it works
- Web
- Badgie Agents
- MCP
- CLI
You talk to it on the web or in the Badgie Agents app, it messages families on WhatsApp, and it connects to Claude or ChatGPT through MCP and to the terminal through the CLI.
Badgie AgenticThe club's agent
270+tools
Its specialist teammates
- FinanceUnpaid fees, reminders and cash
- CalendarClasses, events and attendance
- RecruitmentLeads and trial classes
- StudentsRecords, families and sign-ups
- BadgesCollections and recognition
- Community managerPosters and social media
- AnalystKPIs and board summary
- RetentionDropout risk and re-engagement
- Sports coachReports, training and progress
BADGIE GENERATES NEW LEADS AND MORE INCOME
10x
more virality
1.5x
more recurrence
+20%
revenue
DEMO
The virality of the badges attracts new students to your school, fosters loyalty, and discovers new ways to monetize your club or school.
See how Badgie works. Try sending badges, class instructions, or a sports report.
With Badgie, training attendance is up and families are far more engaged. Every badge is a reason to come back to the pitch.
Sporting Director
Grassroots football club
“With Badgie, training attendance is up and families are far more engaged. Every badge is a reason to come back to the pitch.”
Frequently asked questions
Everything Badgie does for your football club
Call-ups, match report sheets, formation maps, stats, attributes, video, methodology and payments: your entire academy, from Tuesday's training to Saturday's match.
Player developmentCan Badgie track each football player's development?
6
FIFA-style attributes — 39 attributes rated 1-99 across 8 classes (technique, physical, goalkeeping, values…), an overall rating and a radar per player, with the history of every change and every season.
Where: Web · Coach app · AI agent
Paper attribute sheet — An A4 sheet with a QR code to rate the whole team with a pen, right on the pitch.
Where: Web
Player file — Match by match, attendance, coach notes, health and contact details in a single profile.
Where: Web
Multi-season history — The player's development season after season, always with them even when the coach changes.
Where: Public page
Level-based pathway — Levels with goals the coach ticks off one by one; when a level is complete, the player gets a badge and the family gets notified.
Where: Coach app · Family app · AI agent
Drills with personal bests — Every attempt is recorded: personal best, progress and a leaderboard per drill.
Where: Web · Coach app · Family app · AI agent
EvaluationsHow are players evaluated in Badgie?
7
Sport reports — Your own templates with 1-5, 1-10, A-E or progress scales; the coach scores and the family receives the report card.
Where: Web · Coach app · Family app
Evaluation matrix — Players by question, with averages and the status of every report, so the director sees the whole team at a glance.
Where: Web · AI agent
Evaluate on paper and scan — The coach scores on paper, snaps a photo and the evaluation is digitised.
Where: Web · Coach app · WhatsApp
AI-written comments — AI writes the report comment in the family's language from the coach's notes.
Where: Coach app
Trial session report — Evaluate the candidate and send the family a report before they sign up.
Where: AI agent
Behaviour per session — Good, average or poor per player and session, with a reason and a coverage traffic light per coach.
Where: Web · Coach app · AI agent
Training diary — Questionnaires players fill in after training, with analytics on answers and participation.
Where: Web · Family app
Video and mediaDoes Badgie have video and video analysis for football?
8
In-app video analysis — Record or pick a video, draw lines, arrows and angles on it, add a voice note and send it to the player. For any sport.
Where: Coach app · Family app
Photo and video uploads — Coaches upload videos from their phone and assign them to players or the whole group; families get notified in the app or on WhatsApp.
Where: Coach app · Web · WhatsApp
Club media management — All the club's photos, videos, links and PDFs organised by player, with bulk upload, team photos and a public link to share.
Where: Web · Family app · Public page
Coach notes with video — Session notes with text, photos, videos and audio that the player sees in their app.
Where: Web · Coach app · Family app
Photo annotation — Lines, arrows and text on a photo to explain a position or a movement.
Where: Coach app
Drill library with video — Drills with a tactics board or video, with up to 12 videos, photos or YouTube links each.
Where: Web · Coach app · Family app
Video courses — Courses of videos and PDFs assigned to groups, with progress per player and automatic AI video summaries.
Where: Web · Family app
Video in badges and reports — Every badge and report can include photos and videos of the moment.
Where: Web · Coach app · Family app
Performance dataWhat football performance data does Badgie collect?
7
Player stats — Call-ups, starts, minutes, goals, assists and cards by team and season.
Where: Web · Coach app · Family app · AI agent
Formation maps by minute — The starting formation and every change of shape with its minute; the report draws a pitch for each shape. F7, F8 and 21 F11 formations.
Where: Coach app
Standings and form — Official league table, current form and next opponent on the club's home page.
Where: Web · AI agent
Weekend roundup — Results from every team with what's worth telling: big wins, clean sheets, braces, streaks.
Where: Web
Strava and Garmin — Weekly load, acute:chronic ratio, alerts and comparisons for connected athletes.
Where: Web · Family app · AI agent
Session intensity and timing — Planned versus actual intensity and the effective time of every training session.
Where: Web · Coach app
Dropout risk — AI spots which players are dropping off before they quit.
Where: Web · Coach app · AI agent
CompetitionDoes Badgie handle football competition and match days?
8
Call-ups — Squad list, meeting time, venue and versions; players and families get notified in the app.
Where: Web · Coach app · Family app · AI agent
Live match — Clock, score, goals with assists, cards and substitutions from the bench, designed for tablets.
Where: Coach app
Match plan and starting XI — Formation, positions on the pitch and the bench, visible only to the coaching staff.
Where: Coach app
Paper match sheet read by AI — A PDF match sheet with a QR code; one photo is enough to load goals, substitutions and minutes, with a review before applying.
Where: Web · Coach app · AI agent
Federation sync — Fixtures, results, match report sheets and standings from the federation (RFFM, FFCV, RFAF) plus Football ISM match reports.
Where: Web
PDF match report — A report or match sheet for any game as a PDF, ready to send.
Where: Web · AI agent
Microcycle methodology — Training weeks per team with technical, tactical and physical goals, plus the club's own drill taxonomy.
Where: Web · Coach app · AI agent
Tournaments and leagues — Group stages, knockout brackets and leagues with rankings.
Where: Web · Family app
Academy managementCan Badgie run the whole academy?
6
Teams and coaching staff — Teams by season and age group, shirt numbers, positions, captains and staff with their roles.
Where: Web · AI agent
Session planner — Sessions built in blocks, a drag-and-drop grid for the whole season, Excel import and a tactics board in the app.
Where: Web · Coach app
Calendar and attendance — Lessons, events and matches in every family's calendar; take attendance from the app.
Where: Web · Coach app · Family app · AI agent
Student profiles and Smart Tags — All the information on every student, plus smart tags to segment them.
Where: Web · AI agent
Lead capture and trials — Leads, trial sessions and conversion to students, with the agent handling the follow-up.
Where: Web · AI agent
Staff time tracking — Legally compliant staff time records via WhatsApp, QR or app, with an Excel export for your accountant.
Where: Web · WhatsApp · Coach app
Finance and paymentsDoes Badgie handle fees, payments and invoicing?
4
Fees and payments with Stripe — Recurring fees, online payments into the club's Stripe account, reminders and invoices that families see in the app.
Where: Web · Family app · AI agent
SEPA direct debits — Batch bank direct debits to collect fees across the whole club.
Where: Web
VeriFactu invoicing — VeriFactu-compliant invoices issued from the platform.
Where: Web
Online shop — Kit, equipment and services for sale with online payment.
Where: Web · Public page
FamiliesHow does Badgie keep families informed?
4
Family app — Their child's calendar, badges, reports, videos, messages and invoices on their phone.
Where: Family app
WhatsApp and email — Messages and bulk notifications by WhatsApp and email, with templates and each family's details.
Where: Web · WhatsApp
Club chat — Conversations between the club, coaches and families, with threads per match.
Where: Web · Coach app · Family app
Call-up notifications — A push to the player and family when the call-up is published, and an encouraging message for those not selected.
Where: Family app
MotivationHow does Badgie motivate younger players?
4
Digital badges — Badges with rarity (common, rare, epic, legendary) for every skill achieved, sent straight to the family.
Where: Web · Coach app · Family app · WhatsApp · AI agent
Collections — Badge collections with a progress matrix per player.
Where: Web · Family app
Academy sticker album — A card for every player with photo, shirt number and stats, plus a public club page, always respecting consent.
Where: Web · Public page
Shareable player card — A player page with a social media preview and a button to send it by WhatsApp.
Where: Public page · WhatsApp
Artificial intelligenceWhat does Badgie's AI do?
6
Badgie Agentic — An agent with more than 270 tools that reads the club's data, suggests actions and carries them out with your approval.
Where: Web · Coach app · AI agent
AI agent team — Specialised agents (finance, calendar, badges, lead capture, community manager, analyst…) working for the club.
Where: Web · AI agent
Paper to digital with AI — A photo of a match sheet, an evaluation sheet or a badge sheet, and AI loads it into the platform.
Where: Web · Coach app · WhatsApp
AI video summaries — Transcribes and analyses the frames to summarise every video in a course.
Where: Web
Content Studio — Posters and social media copy generated with AI and published to Instagram, Facebook and X.
Where: Web · AI agent
AI Sport Coach — AI-generated training plans by sport and level.
Where: Web
AppsDoes Badgie have mobile apps?
3
Badgie app — One app for coaches, players and families on iOS and Android.
Where: Coach app · Family app
Club-branded app — The app with the club's cover, colours and login, like the Sevilla FC Academy one.
Where: Coach app · Family app
Badgie Agents app — The club's AI agent team on your phone, with one-tap approvals.
Where: AI agent
PlatformDoes Badgie integrate with other tools?
6
MCP server — Connect Claude, ChatGPT or Cursor to your club with OAuth 2.1 and role-based permissions: more than 120 tools.
Where: MCP
Badgie CLI — Your club from the terminal: `npx @badgie/cli` to query and operate with the same tools as the agent.
Where: CLI
Integrations — Stripe, WhatsApp, GolfManager, TrackMan, Strava, Garmin, AimHarder, RFEG, football federations, Google Calendar and Pipedrive.
Where: Web
Club website — A public club website with a form connected to lead capture, kept up to date by the agent.
Where: Public page · AI agent
Sports directory — More than 34,000 clubs and facilities in Spain, each with a public profile the club can claim.
Where: Public page
Six languages — Web platform in Spanish, English, Catalan, Italian, French and Portuguese; apps in Spanish, English, Italian, French, Portuguese and German.
Where: Web · Coach app · Family app