Directory listing: claim or create your club's free listing in Badgie's sports directory
How to claim or create your club's listing in Badgie's sports directory, complete it to show up on Google and receive enquiries from interested families in the CRM.
5 min readBeginnerUpdated October 2, 2026
Quick answer
Badgie's sports directory has public listings of clubs and schools that families reach when searching for a sport on Google. From Marketing → Directory listing the club claims its listing (“It’s mine”) or creates a new one in two minutes, completes it and receives families' enquiries. Having the listing, editing it and receiving enquiries is free.
Badgie can fill in the listing from the club's website: description, contact details, opening hours, social media and cover photo.
In this guide
Where to find it
- Web dashboard: Marketing → Directory listing (the “Your directory listing” screen), with the How it works button.
- Public directory: badgie.es/directorio, with listings by sport, province and town.
- Enquiries: families who write from the listing arrive in the club's CRM (Leads).
- AI agent: it can create, read and update the listing.
Step by step
If your club already appears
- Under “Is one of these listings yours?”, Badgie suggests unclaimed listings that match your website or name; you can also use the search box.
- Click It’s mine on yours and follow the steps to link and verify it.
If it does not appear
- Click Create my listing.
- Under Create your listing from your website, paste the club's website address and click Generate listing: Badgie fills in the description, contact details, opening hours, social media and photo.
- Review Identity: Name (the title of your Google result), Sport, Province, Town and Address. Only name, sport and province are required.
- Upload the cover photo and complete whatever is missing. On the right you see “How Google shows you”, the percentage completed and “This is how your public listing looks”.
- Click Create and publish.
What families see
A public listing with the club's name, sport, town, description, photo, opening hours, phone, WhatsApp, address, website and social media, which appears in searches for its sport in its area. From it, families can write to the club.
By sport
The Sport decides which directory category you appear in and which clubs are shown next to your listing, while the province and town decide which searches you show up in. A multi-sport club chooses its main sport.
With the AI agent
Badgie Agentic can create the club's listing from its website, check how it is doing and suggest improvements (description, opening hours, contact details), which it applies once you approve them.
Frequently asked questions
Does it cost anything?
No. Having the listing, editing it and receiving enquiries is free.
Why can't I see the contacts' details?
Enquiries only reach the CRM in full when the listing is linked to your club and verified; until then they appear as “Details hidden until verified”.
How do I rank higher?
Complete the listing: your own description (around 100 words), cover photo, opening hours, phone, WhatsApp, address, website and social media. Without your own description, Google shows generic text.
Is it the same as the landing page?
No. The listing sits inside Badgie's directory, alongside other clubs for your sport; the landing page is the club's own website.