What is Badgie: everything the platform does
Overview of Badgie, the sports management platform for clubs, academies and schools: the 12 pillars with a link to each guide, what families see, sport modules, the AI agent and getting started.
8 min readBeginnerUpdated October 2, 2026

Quick answer
Badgie is a sports management platform for clubs, academies and schools that brings player development, assessments, video, competition, club management, payments and communication with families into one place. The club is run from the web dashboard, coaches and families use the iOS and Android app, and a team of AI agents works with the club's real data. It works in six languages and has dedicated modules for football, golf, padel, tennis, skiing and martial arts.
In this guide
Where to find it
- Web dashboard (badgie.com): the director and staff run the club. The side menu is grouped into Dashboard, Finance, Sales, Community, Academy, Communications, Marketing, Staff and Management; each active sport adds its own group (Golf, Cantera…).
- Badgie app (iOS and Android): the coach takes attendance and sends badges, notes, photos and reports; families and players receive everything on their phone.
- AI agent: the agent button in the dashboard and in the app; it reads the club's data and proposes or carries out actions with your permission.
- Customize your Badgie (at the bottom of the side menu): turn modules on and off so you only see what your club uses.
The 12 pillars of Badgie
1. Player development
- Level pathway with a badge on completion, and drills with personal bests and rankings.
- FIFA-style attributes in football, belts and grading exams in martial arts and a public recruiting profile.
2. Assessments
- Sport reports with your own templates that families receive as a report card, pen-and-paper assessments scanned in, and comments drafted with AI.
- Coach notes for every session, with video and audio.
3. Video and media
- Video analysis with lines, angles and voice notes, and a club gallery with photos and videos assigned to each player.
- Video courses and a drill library.
4. Performance data
- Per-player football stats, daily RFEG handicap and TrackMan in golf, and the tennis federation ranking.
- Overview by sport in Performance data.
5. Competition
- Call-ups, live match and match sheets read by AI in football.
- Tournaments and leagues with groups, brackets and rankings, plus golf tournaments and outings.
6. Academy management
- Class calendar with attendance, full student records and teachers.
- Lead capture and staff time tracking.
7. Finance and payments
- Fees, online payments, SEPA direct debits and VeriFactu invoices, with student subscriptions.
- Online shop and paid court bookings.
8. Families
- Communications by app, email and WhatsApp, with templates and bulk sends.
- Family app with calendar, badges, reports, videos, messages and invoices.
9. Motivation
- Digital badges with rarity (common, rare, epic and legendary) and collections.
10. Artificial intelligence
- Badgie Agentic: a team of agents that read the club's data and propose actions; Content Studio for social media.
11. Apps
- Badgie apps for coaches, players and families, and the complete app guide.
12. Platform
- Modules and integrations (Stripe, WhatsApp, GolfManager, TrackMan, Strava, AimHarder, federations…), MCP server, Badgie CLI and the sports directory.
What families and players see
The coach works from the app: today's classes, attendance, and sending badges, notes, photos and reports. Families and players receive it in their app: calendar, attendance, badges and collections, reports, videos, messages and invoices.
By sport
- Football (Cantera): teams by season, call-ups, live match, match sheets, stats, attributes and microcycle methodology. Start with Setting up a football academy.
- Golf: daily RFEG handicap, TrackMan, live scorecard, tournaments and the performance hub.
- Padel and tennis: padel courts, classes and coaches, tennis federation ranking and court bookings.
- Martial arts: belts, grades and exams with certificates.
- Any other sport (swimming, skiing, gym, basketball…): the common base of students, classes, badges, reports, payments and communications works as is.
With the AI agent
Badgie Agentic works on the club's real data: it can find students, create students, teachers and classes, turn modules on, send badges or prepare communications. It proposes the action and carries it out with your approval, or on its own in the areas you delegate. More in Badgie Agentic.
Getting started
- Initial school setup: create the account and the first 15 minutes.
- Complete the school profile: logo, contact details, locations and tax data.
- Create your first student: one by one, express or from a spreadsheet.
- Add your first teacher: sign-up and sending credentials.
Frequently asked questions
Does Badgie only do digital badges?
No. Badges are one part. Badgie also handles assessments, video, competition, calendar and attendance, payments and invoices, communication with families, student acquisition and a team of AI agents.
Which sports does it work for?
Any sport, thanks to its common base, with dedicated modules for football, golf, padel, tennis, skiing and martial arts.
Is there an app?
Yes. The Badgie app for coaches, students and families is on iOS and Android. There are also Badgie Golf, Badgie Ski and Badgie Agents.
Can I try it before paying?
Yes. Signing up is free and needs no card; from there you set up your club and choose a plan.
Which languages is it available in?
Spanish, English, Catalan, Italian, French and Portuguese, both the platform and the apps.





